Author: SoCalWizards Team

Everyone (everyone!) can relate to the frustration that comes with trying to access slow-loading websites. A second or two in the real world feels like an eternity online, especially when...

Google’s Ads is an online pay-per-click advertising opportunity for businesses. The options are somewhat customizable. There is no minimum amount of money you have to spend to participate, you are...

Bounce rate and exit rate are sometimes used interchangeably as though they mean the same thing. While they do differ, both of them can be used to tell you if...

Your website can look great, run great, and generate lots of traffic, but is it converting visitors into customers? It’s no secret that conversion rate has the edge on total...

With over 50% of global web searches now conducted on mobile devices, the future (and now!) of search is mobile. And more mobile searches means more users linking to content...

When Google Shopping was originally introduced, it was a great boon to “e-tailers” wanting another great avenue to market their products. The newest way to do so is through Shopping...

Congratulations—interest in one of your company’s advertisements has brought a visitor to your landing page. This is the first page on your website that potential customers will see when responding...

The term “canon” is derived from the Greek word for “measuring rod” or “standard.” It is often used in English when referring to literature. When a piece of writing is...

When you’re ready to create content through the development of a website, the first step is to choose a content management system. A content management system is literally your outlet,...