Pay Per Click Management

Pay Per Click (PPC) Management

Advertising using Pay Per Click has an instant impact and gives your business immediate visibility on the first page of search engine results page. Let us optimize your pay per click campaign for maximum ROI!

Our campaign strategies are designed to meet the needs of our clients and their market condition. We provide up-to-date Pay Per Click services that include: Paid Search Ads, Video Advertising, Display Ads, PPC Remarketing and Social Advertising.

We deliver results that help our clients achieve their business objectives. We manage our clients’ accounts on a daily basis and monitor bid prices and budgets to ensure that we are maximizing ROI.

Our outstanding results are due to our complex and tailored approach to marketing that includes a detailed overview of our client's business and aspirations for Pay Per Click advertising, as well as a review of marketing options featuring a prioritized list of recommended activities.

Paid Search Advertising

Earn a positive ROI through our PPC search advertising. Spend money wisely and use the most targeted and cost effective form of advertising.

PPC Remarketing

Turn your valuable ‘potential customers’ into ‘loyal customers.’ Our team of professionals will help you re-engage users who have expressed an interest in your product or service by having visited your site before.

Social Advertising

Need to generate awareness about your brand, product or service? We’ll develop a social advertising strategy aimed at meeting KPIs and your targets.

Display Advertising

We offer individual display marketing strategies to increase brand exposure, engagement and conversions. We successfully manage both direct response campaigns and brand awareness campaigns.

Video Advertising

We have experts in video advertising on our team. We can build videos ranging in length from 15 seconds to 3 minutes! Videos are a great way to advertise on social media networks like Facebook, where video advertising is growing exponentially every month.

How Does PPC Management Work?

As an advertiser, you place bids for keywords that your potential customers might search. Your bid and other important factors determine where your ads are placed among the sponsored link results. Using PPC, your ads can be displayed in a number of sections, including:

  • First page of search engine results as sponsored links
  • Content network sites, where relevant keywords will display your ad
  • On individual websites, displayed using contextual ads featuring similar content

What Are the Main Benefits of PPC Advertising?

Using PPC has many advantages. Your ad immediately appear in the sponsored links section of the first page of search engine results pages (SERPs) of the major search engines, including Google, Yahoo, and Bing. Your ad placement will allow you to create instant leads to your website. Additional advantages of PPC:

  • Set a daily PPC advertising campaign and keyword budget that cannot be exceeded
  • Determine the exact sites and search engines where your ads will be appearing
  • Higher ROI for your ads, as all visitors are highly-targeted potential customers

Why Hire a Professional to Manage Your PPC Campaigns?

Managing a PPC campaign can take lots of time to research keywords, optimize landing pages, and determine the correct bid amounts. Starting in 2004, Google (and all of the other major search engines) changed the way placements were made on their search engine results pages (SERPs) for sponsored links. What was formerly a straight auction style (if Company A bids higher than Company B, Company A’s link is placed higher) changed to a “Quality Score” index in which a combination of 10 factors, plus the bid amount, determines your ad placement in the ad ranking. As a result of this, a first-placed link can actually cost less per click than an ad in the second or even third position.

We provide our customers with a three-pronged approach to PPC management:

  1. Research the best keywords, specifically targeted for your business
  2. Place bids on those keywords, with a focus on ROI
  3. Optimize site design and landing pages, which will result in higher conversion rates

Other reasons why PPC management can greatly benefit your business:

  • Use A/B and multivariate testing on your landing pages to determine the best design
  • Professional understanding of the differences between different bidding types, such as broad match, phrase match, and more
  • Spend the time to monitor results and optimize your campaign for the best ROI

Why Hire SoCalWizards to Manage Your PPC Campaigns?

Our philosophy is completely different than that of our competitors. Our competitors talk about visitors. We talk about conversions. We focus our campaigns on getting you the best ROI. Our success is based on the number of customers you have.

  • Have you received a call from a marketing company that promises you a specific number of visitors or clicks? These companies focus on how many visitors are on your website. This is not the most important factor. The most important factor is how many of these visitors became customers. At SoCalWizards, our primary goal is conversions.

How About Pricing?

Prices are determined based on your monthly ad-spend and the number of keywords that are in your account. Fill out our quick contact form below to contact an Account Manager. We will guide you through all of your options.

Important information to keep in mind:

  • You own ALL of the content that is created on your account. It’s your business and you own everything
  • You will be assigned a local, dedicated Account Manager (not in sales) that can be contacted via phone or email 7 days per week
  • You will pay all marketing costs directly to Google, Microsoft, etc. (We do not charge a markup on the costs)
  • NO monthly contracts. Our services are month-to-month; however, you can receive a discount by signing up for a 6-month or 1-year contract

Our Irvine, CA based pay per click Account Managers are dedicated to providing our customers with high quality service and support. We are happy to answer any of your questions regarding our pay-per-click management services or any of our other services.

Our U.S.-based and local Account Managers are dedicated to providing our customers with high quality service and support. We are happy to answer any of your questions regarding our Pay Per Click Management services or any of our other services. Contact one of our Account Managers by visiting our Contact Us page, call us @ 888.551.1285 or fill out the short form below.

We optimize PPC campaigns for Google AdWords and Bing Ads. Visit our Social Media Marketing page to optimize Facebook, LinkedIn, and others.

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